Persona Development

In order to gain a more comprehensive understanding of the needs of DelishDish users, I created user persona's based on my primary and secondary users.

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Empathy Map

I created this empathy map for my primary user, college-aged students, in order to gain a deeper understanding of the pain points and challenges that users might face. This empathy map focuses on the user's thoughts, feelings, and other possible desires when going through the process of finding a quick and easy recipe.

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Research & Inspiration

I conducted an experiment where I interviewed and observed many of my peers regarding their eating and food shopping habits. I found that, while there were days where some participants could cook, the majority of the days resulted in skipped meals or buying food out of convenience. I interviewed and observed 5 participants over the course of 4 days.

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App Infrastructure

With further insights from my user research, I developed a general framework to address the needs of users allowing them to successfully meet their healthy eating goal and guide design.

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Low fidelity

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High fidelity

Validation

I decided to furhter improve the design, iterating on DelishDish months later.

I conducted usability tests with 6 particpants discovering the only 50% of participants struggled to search, discover, then save recipes. Overall, improvements to the functionality were necessary.

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Updated App Infrastructure

I started by redefinign the key features and interactions for the user flow.

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Updated Style Guide & Logo

I revised brand guidelines by simplifying colors, iconography, components, and typography.

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Updated High Fidelity Wireframes