UXofM Branding
A series for the Michigan design community that features industry leaders in product, design, and technology.
Client:
University of Michigan - School of Information
Industry:
Design, Technology, Marketing
Team:
Naoko Maeda, Juan Thompson (UX Design)
Deliverables:
Graphic Design, Branding, Experience Design
Context:
2022
Result
UXofM is a Design Jam and Speaker Series created for the University of Michigan design community, bringing together industry leaders like Kat Holmes, Alison Rand, Halle Kho, and Kevin Bethune for a week of engaging conversation, learning, and collaboration.
We developed the visual identity and brand for the series built around bold blues and playful geometric patterns that capture the how the sharing of ideas create connection and bounce off each other. The branding included various mediums such as event posters, social media posts, Instagram stories, and registration forms, while maintaining a cohesive and recognizable look throughout.
The result was a unified identitiy that elevated the series presence across campus and social channels, helping drive 125+ registrations and strong engagement from the Michigan design community.
Speakers
4
Registrations
125+
Attendees across all events
70+
Result
UXofM is a Design Jam and Speaker Series created for the University of Michigan design community, bringing together industry leaders like Kat Holmes, Alison Rand, Halle Kho, and Kevin Bethune for a week of engaging conversation, learning, and collaboration.
We developed the visual identity and brand for the series built around bold blues and playful geometric patterns that capture the how the sharing of ideas create connection and bounce off each other. The branding included various mediums such as event posters, social media posts, Instagram stories, and registration forms, while maintaining a cohesive and recognizable look throughout.
The result was a unified identitiy that elevated the series presence across campus and social channels, helping drive 125+ registrations and strong engagement from the Michigan design community.
Speakers
4
Registrations
125+
Attendees across all events
70+
Result
UXofM is a Design Jam and Speaker Series created for the University of Michigan design community, bringing together industry leaders like Kat Holmes, Alison Rand, Halle Kho, and Kevin Bethune for a week of engaging conversation, learning, and collaboration.
We developed the visual identity and brand for the series built around bold blues and playful geometric patterns that capture the how the sharing of ideas create connection and bounce off each other. The branding included various mediums such as event posters, social media posts, Instagram stories, and registration forms, while maintaining a cohesive and recognizable look throughout.
The result was a unified identitiy that elevated the series presence across campus and social channels, helping drive 125+ registrations and strong engagement from the Michigan design community.
Speakers
4
Registrations
125+
Attendees across all events
70+
Other Cases
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